When implementing projects, there is the tendency to focus on deliverables. In this setup, there is the assumption that we know what we are solving for. But in a world were everything is in flux, it is hard to know with certainty what the solution should be.

This requires that our planning is more fluid, our implementation more agile, and that we are open to pivot based on feedback. Surely this introduces additional challenges, as it is hard enough staying on track with a single target. This, however, is the necessary cost to deliver the right project and get the right result, more often than not.