Often, it’s tempting to listen to only one side of the story, to make a decision, and then look for supporting evidence. We might even think that we have made a rational decision.

What if, instead of trying to confirm our hypothesis, we come in with an open mind, look at all the data and the stories it tells us, and then let the data lead us to a conclusion? It requires more courage and patience, but the conclusions we draw would arguably be more accurate and lead to more interesting, richer insights.